Snapple came to us to develop innovative business solutions to enable them to better connect with audiences and expand consumer reach. In this campaign we targeted18-24 year olds with a constant thirst to find the next big thing. We call them, Flavor Chasers.
The Big Idea: There’s Always Another Flavor.
Just like Snapple, with their 30+ flavors, there’s always another experience waiting to be had. To reach these Flavor Chasers we targeted our consumer through a variety of print, digital and experiential activations.
Aside from working on the strategy and conceptualization of the entire campaign, I worked on a small design team to create supporting graphics for the plan book and presentation.
